北京多彩活动促进新年消费 市民畅享文旅新活力

Group 1 - The core theme for the New Year's holiday in Beijing is "Chiming of Bells and Drums, Colorful Journey," aimed at boosting the holiday consumption market through new scenes and spaces [1] - Nearly 100 cinemas in Beijing extended their operating hours, with over 10 key cinemas offering overnight screenings, and the launch of 12 "new cinema spaces" to enhance regional consumption [1] - The integration of cultural activities and commercial offerings, such as "one ticket multiple benefits" promotions, effectively stimulated local consumer spending [1] Group 2 - During the holiday period, 49 "Colorful New Year Concerts" and over 800 commercial performances were held, igniting artistic enthusiasm across the city [3] - Various shopping districts organized themed parties and extended their operating hours to activate the nighttime economy, contributing to a vibrant festive atmosphere [3] - Beijing welcomed over 8 million tourists during the New Year, achieving a total tourism expenditure of 10.97 billion yuan, setting a new record for the holiday [3] Group 3 - Beijing's approach of combining "culture + commerce" and "cultural tourism + consumption" through a comprehensive linkage model has effectively driven supply and demand, adding new economic vitality to traditional festivals [5]