黄金跌了价，26年1月2日，国内黄金新价格、人民币黄金新价格

Core Viewpoint - The recent decline in gold prices is viewed as a correction rather than a reversal, influenced by a shift in investor sentiment towards risk assets as global economic recovery expectations strengthen [7]. Group 1: Price Trends - Domestic gold prices continue to decline, with real-time prices dropping to 967.4 yuan per gram and gold recovery prices falling to 955 yuan per gram [1]. - Major brands such as Chow Sang Sang, King Fook, and Lao Feng Xiang have adjusted their gold prices downwards, with reductions ranging from 6 to 11 yuan per gram [2][3][4][5][6]. - The Shanghai Gold Exchange reported a spot gold price of 974.39 yuan per gram, indicating a daily decline of approximately 0.81% [10]. Group 2: Market Dynamics - The current downturn is characterized as an emotional correction rather than a trend reversal, with no signs of panic selling or price crashes in the retail sector [7]. - The gold market is increasingly segmented, with different pricing structures emerging based on brand premiums, craftsmanship, and service systems rather than just gold prices [8]. - Gold is being categorized into three asset types: "emotional gold" for wear and consumption, "financial gold" for value storage and circulation, and "transactional gold" reflecting real supply and demand [9]. Group 3: Recovery Market Insights - The gold recovery market has shown significant fluctuations, with prices dropping from near 1000 yuan per gram in late December to 955 yuan per gram, yet still remaining at historically high levels [10]. - The purity of recovered gold remains high at over 99.9%, indicating that the market is not experiencing panic selling [10]. Group 4: Changing Value Logic - The role of gold is evolving, with institutions increasing their allocation to gold as part of a multi-asset strategy, indicating a shift from gold being a temporary tool for extreme risk to a long-term asset for volatility hedging [11]. - The retail sector is seeing a rise in demand for "ancient method gold," which emphasizes cultural recognition and aesthetic preference over standard gold products, reflecting a change in consumer logic [11]. - The overall value logic of gold is undergoing a transformation, moving away from its traditional utility [12].