元旦假期北京苏宁易购门店客流环比增超一倍

Core Insights - The article highlights a significant increase in customer traffic and sales at Suning.com stores in Beijing during the New Year holiday, driven by the dual benefits of the holiday and the "National Subsidy" policy [1] Group 1: Sales Performance - From January 1 to 2, customer traffic at Suning.com stores in Beijing increased by over 110% compared to the previous period [1] - The proportion of first-level energy efficiency products reached 92%, indicating a strong consumer preference for energy-efficient appliances [1] - Sales of multiple categories, including refrigerators, washing machines, air conditioners, and televisions, saw a substantial increase, with some categories experiencing sales growth by multiples [1] Group 2: Policy Impact - The "National Subsidy" policy has had an immediate and positive effect on sales, with the majority of products sold during the New Year period being first-level energy-efficient and smart products [1]