“全屋智能”成为新消费时尚 家电消费释放全新“智”力 | 2026消费生活观察

Core Viewpoint - The rapid development of technologies such as 5G and artificial intelligence is driving the adoption of smart home devices, with "whole-home smart" solutions becoming the new trend among young consumers, replacing "single-product smart" options [1][12]. Industry Trends - The smart home industry is evolving from "single-product smart" to "whole-home smart" solutions, allowing multiple devices to interact seamlessly, enhancing user experience [13][15]. - Young consumers, particularly those under 35, represent nearly 60% of the home appliance market, indicating a significant shift towards younger demographics in smart home consumption [12]. Consumer Behavior - Young consumers are increasingly prioritizing the novelty, functionality, and value of smart home devices, influencing their purchasing decisions [12]. - The integration of smart devices into daily life is enhancing comfort and convenience, as exemplified by users who prefer smart appliances that automate routine tasks [9][11]. Market Dynamics - The implementation of policies such as trade-in programs is stimulating the smart appliance market, with projected sales exceeding 2.6 trillion yuan by 2025, benefiting over 360 million people [17]. - The Chinese home appliance market is transitioning from a phase of mass consumption to one focused on upgrading existing products, emphasizing new features, technologies, and experiences [19].