雷军:定制服务以往百万豪车才有,小米想让二三十万车主也享受到
Sou Hu Cai Jing·2026-01-03 12:57

Group 1 - The core message of the news is that Xiaomi aims to provide customization services for its vehicles, traditionally available only for luxury cars, to a broader market of consumers with mid-range budgets [1][3] - Xiaomi's customization service was launched in September last year, offering 26 personalized configuration options covering various aspects such as exterior, interior, and detail branding [3] - The initial phase of the service includes high-end models, Xiaomi YU7 Max and Xiaomi SU7 Ultra, with a service deposit of 80,000 yuan and a limited trial run of 40 units per month for one year [3] Group 2 - The customization service emphasizes the pursuit of craftsmanship and taste, introducing more complex and expensive materials and employing exquisite techniques to achieve extraordinary visual effects under different lighting conditions [6] - Various color options for customization include Amethyst Purple, Tender Bud Yellow, Racing Red, Twilight Rose, Nightfall Rose, and Matte Dawn Pink [7]

雷军:定制服务以往百万豪车才有,小米想让二三十万车主也享受到 - Reportify