TP：2026年出海全球展望报告

Core Insights - The report highlights that 2026 will be a pivotal year for Chinese companies' globalization, transitioning from "scale-driven" to a new phase characterized by refined operations, forward-looking strategies, and sustainable growth [1][7] - Chinese outbound investment continues to expand, diversifying from traditional manufacturing and infrastructure to technology, e-commerce, and digital services, with a more balanced global distribution towards emerging markets like ASEAN, the Middle East, and Latin America [1][12][27] Group 1: Key Forces Shaping the 2026 Outbound Landscape - Six key forces are identified that will shape the outbound landscape in 2026, including the integration of AI into core operations, which is expected to see global spending on AI core systems exceed $300 billion by 2026, with a 40% year-on-year growth in AI deployment among Chinese outbound enterprises [2][13] - Customer experience is emerging as a new growth currency, with companies excelling in customer experience seeing revenue growth rates more than double those of their competitors [2][14] - Compliance is evolving into a competitive advantage, with a focus on "trust by design" becoming essential in operational frameworks [2][15] Group 2: Industry Trends and Performance - Cross-border e-commerce continues to lead, with exports reaching 1.83 trillion RMB in 2023, and the electric vehicle sector accounting for 40% of global exports [2][18] - The media and entertainment industry is experiencing strong growth, highlighting the core value of customer experience and brand trust across three key sectors [2][18] - The TP Outbound Confidence Index (CCI) for 2026 scores 7.8, indicating a high level of confidence, with cross-border e-commerce and digital content identified as significant growth engines [2][19] Group 3: Strategic Recommendations for Success - Future success for Chinese outbound brands hinges on combining intelligence with empathy, innovation with trust, and deepening localized operations while enhancing AI-enabled customer experiences [3][19] - Companies must establish a forward-looking compliance framework and leverage ecosystem collaboration for efficient expansion [3][19] - The report emphasizes that the next wave of outbound growth will be built on closer cooperation with international ecosystems, service partners, and digital platforms [2][19] Group 4: Localization as a Growth Engine - Deep cultural localization is crucial for enhancing retention and reputation in overseas markets, requiring brands to align with local audience expectations beyond mere translation [4][55] - Successful localization involves systematic adjustments across product experience, communication methods, service expectations, and community engagement [4][56] - A multi-language global delivery framework supports Chinese clients in over 170 markets, integrating local insights and cultural understanding [4][56]