元旦广东文旅吸金近百亿，瞬间经济燃爆了

Core Insights - The article highlights the booming "instant economy" in Guangdong, driven by emotional experiences and unique moments that consumers are willing to pay for, such as New Year's celebrations and scenic views [2][4] Group 1: Economic Impact - Guangdong's tourism during the New Year saw 17.875 million visitors, with a daily average increase of 34.8%, generating a total revenue of 9.98 billion yuan, reflecting a daily average growth of 39.8% [1] - The growth in tourism is supported by a 117% increase in bookings for cultural and tourism activities during the New Year [3] - Guangzhou ranked among the top 10 cities for New Year's celebrations, with a 152% increase in searches for "Guangzhou New Year" since mid-December 2025 [3] Group 2: Consumer Behavior - Consumers are increasingly seeking experiences that provide emotional value, leading to a shift towards high-quality, immersive consumption [2][4] - The demand for unique experiences is transforming consumer spending patterns, with a focus on emotional memories and social capital [4] Group 3: Innovative Offerings - Hotels and attractions are creating tailored experiences to meet consumer demands, such as the Guangzhou Garden Hotel's 24-hour stay package and immersive events [4][6] - Various regions in Guangdong are innovating their offerings, with activities like sunrise viewing at Danxia Mountain and themed events in local tourist spots [6][7] Group 4: Policy Support - The provincial government has initiated the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign, promoting a comprehensive experience that includes cultural, scenic, and culinary attractions [8] - The campaign aligns with Guangdong's development plan to enhance domestic consumption and foster new consumption patterns [8]