i茅台调整飞天茅台购买数量

Core Viewpoint - iMoutai has adjusted the purchasing limit for its Feitian Moutai liquor to six bottles per person per day to meet increased consumer demand during the pre-Spring Festival period [2]. Group 1: Product Availability and Pricing - Starting January 1, 2026, iMoutai will officially sell the 53% vol 500ml Feitian Moutai at a retail price of 1499 yuan per bottle, with a maximum purchase limit of 12 bottles per person per day [4]. - Other Moutai products, including the classic version, gift box, and special edition, will also be available for pre-sale on the iMoutai app [4]. - From January 1 to January 3, over 100,000 users successfully purchased their desired products [4]. Group 2: Market Strategy and Management Insights - During a recent meeting with distributors, Moutai management emphasized the need to implement measures to stabilize prices and manage expectations, aiming for a balance between supply and demand to prevent price speculation [4]. - The introduction of reasonably priced Moutai on the iMoutai platform is seen as a significant signal of Moutai's major adjustments in channel and product structure [4].