KWEICHOW MOUTAI(SH:600519) Nan Fang Du Shi Bao·2026-01-03 14:32Core Viewpoint - The iMoutai platform has adjusted the purchasing policy for the 2026 edition of Feitian Moutai, reducing the maximum purchase limit from 12 bottles to 6 bottles per person per day, effective from January 4 until before the Spring Festival, in response to high consumer demand [1][4]. Group 1 - The adjustment in purchase limits aims to allow more consumers to access Moutai products, reflecting the strong demand for Moutai liquor as over 100,000 users purchased Moutai within three days [1][4]. - iMoutai offers not only the 2026 edition of Feitian Moutai but also newer editions from 2019 to 2024, with delivery options including "express delivery" and "store pickup" available at 42 self-operated stores nationwide [3][4]. - The recent focus on iMoutai's launch of Feitian Moutai is seen as a significant step towards market-oriented transformation in Moutai's marketing system, potentially influencing the pricing of Feitian Moutai [4]. Group 2 - iMoutai has announced the upcoming release of several Moutai products, including the classic edition of Guizhou Moutai (Bingwu Year) and gift box versions, set to be unveiled on January 5 [4].