KWEICHOW MOUTAI(SH:600519) Nan Fang Du Shi Bao·2026-01-03 14:41Core Viewpoint - The iMoutai platform has adjusted the purchasing policy for the 2026 edition of Feitian Moutai, reducing the maximum purchase limit from 12 bottles to 6 bottles per person per day, effective from January 4 until before the Spring Festival, indicating a response to high consumer demand for Moutai products [2][3] Group 1 - The adjustment in purchase limits aims to allow more consumers to access Moutai, reflecting the strong demand as over 100,000 users purchased Moutai within three days [3] - The iMoutai platform offers both the 2026 edition and newer versions of Feitian Moutai from 2019 to 2024, with delivery options including express shipping and in-store pickup [2] - Currently, there are 42 self-operated stores supporting in-store pickup, with plans for more stores to join in the future [2] Group 2 - The recent focus on the availability of Feitian Moutai on the iMoutai platform is seen as a significant step towards market-oriented transformation in Moutai's marketing strategy, potentially influencing the pricing of Feitian Moutai [3] - Consumers have expressed support for the iMoutai platform, indicating a preference for choosing purchasing channels based on actual demand [3] - iMoutai has announced the upcoming release of several Moutai products on January 5, including the classic edition and gift box versions [3]