肥了果农、坑了股民，洪九也难逃果企上市魔咒？

Core Viewpoint - The downfall of Hong Jiu Fruit is emblematic of the challenges faced by the fruit industry, revealing the unsustainable practices and structural issues that have led to significant financial distress among major players in the sector [2][4][17]. Group 1: Hong Jiu Fruit's Downfall - Hong Jiu Fruit failed to meet the Hong Kong Stock Exchange's resumption conditions, leading to its delisting effective December 30, 2025, despite a peak market value exceeding 60 billion HKD [2][4]. - The company attempted to leverage internet-style rapid growth in a sector characterized by long agricultural cycles, resulting in unsustainable financial practices [4][6]. - A significant increase in accounts receivable, amounting to 3.4 billion HKD, raised red flags during audits, contributing to its financial troubles [4][5]. - The management faced legal issues, including allegations of loan fraud and tax invoice manipulation, which directly impacted the company's credibility and operations [4][5]. Group 2: Industry Challenges - The fruit industry, despite being a vital market, is plagued by structural issues that make it difficult for companies to achieve sustainable growth [2][10]. - Major players like Baiguoyuan and Xianfeng Fruit are also experiencing significant challenges, including declining stock prices and profits, highlighting a broader industry crisis [2][10]. - The attempt to standardize fruit quality and create a replicable business model has led to high costs and operational inefficiencies, as seen in Baiguoyuan's stringent quality control measures [10][11]. - The reliance on high turnover and the conflict of interest between brand owners and franchisees create a precarious business environment, leading to practices like mislabeling and discounting of subpar products [12][13]. Group 3: Market Dynamics - The emergence of competitive platforms like Pinduoduo and community group buying has disrupted traditional fruit retail, challenging the premium pricing strategies of established brands [13][14]. - The shift in consumer behavior towards value and cost-effectiveness has diminished the appeal of high-end fruit retailers, forcing them to reassess their market positioning [14][15]. - The industry's inherent characteristics, such as perishability and low margins, make it resistant to the rapid growth models favored in tech-driven sectors, emphasizing the need for a more grounded approach to business [17].