2026年元旦假期境内游盘点：北京热度领跑全国 “南北互跨”成出游主旋律

Core Insights - The domestic tourism market in China experienced a strong start during the New Year holiday, with Beijing emerging as the most popular destination, receiving 8.808 million visitors and generating a total tourism expenditure of 10.97 billion yuan [1][2]. Group 1: Tourist Trends - The holiday showcased a "north-south crossover" trend, with southern tourists traveling north to enjoy snow and northern tourists heading south to escape the cold [1][3]. - Young travelers favored activities such as "mountain climbing for blessings" and visiting Chinese-themed amusement parks to kick off the New Year [6][7]. - The demand for short-distance travel within major city clusters and long-distance "north-south crossover" trips was evident, with many tourists preferring destinations within a "4-hour traffic circle" [3][4]. Group 2: Popular Destinations - The top ten domestic tourist destinations during the holiday included Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing, Chongqing, Xi'an, and Tianjin [2]. - Notable attractions in Beijing included Wangfujing, the Olympic Park, and Tiananmen Square, which were among the most visited sites [2]. - Harbin emerged as a winter hotspot, with a 28% increase in ticket bookings for local attractions during the holiday [3]. Group 3: Emerging Trends - There was a significant increase in orders for southern destinations like Hainan, with self-driving tours in Haikou and Sanya seeing year-on-year growth of 81% and 96%, respectively [4]. - Lesser-known destinations also gained popularity, with Anji's tourism orders increasing by 930% and Qingyuan's by 774% due to unique experiences and proximity to major cities [5]. - The trend of "mountain climbing for blessings" saw a 150% increase in ticket bookings for mountain attractions, with Huangshan experiencing a 544% rise in orders [6]. Group 4: Young Travelers - Young travelers became the main force in tourism during the holiday, showing a preference for experiences that combine cultural immersion and natural healing [7]. - The rise of Chinese-themed amusement parks reflects a growing demand for affordable and culturally rich entertainment options among younger demographics [7].