95后跨年怎么过？吃火锅烤肉、打台球、美发美甲……

Core Insights - Urban consumption vitality was fully released during the New Year period, with cities like Shanghai, Nanjing, and Changsha showcasing strong local consumption activity [1][8] - Diverse consumption experiences, including shopping, cross-city travel, and winter activities, saw significant growth, indicating a robust experience economy [1][3] Consumption Trends - Supermarket shopping and cross-city tourism were popular, with supermarket coupon sales on Douyin increasing by 164% year-on-year, and sales of clothing and jewelry rising by 147% and 109% respectively [3] - The pet care sector also saw a notable increase, with pet grooming services growing by 63% [3] Travel and Accommodation - The travel market was vibrant, with hotel and guesthouse sales increasing by 93% and 97% year-on-year, respectively, and attraction ticket sales rising by 46% [3] - The "Heartfelt List" of hotels saw a 71% increase in sales and an 85% increase in order volume from December 19 to January 1 [3] Experience Economy - The offline experience economy became a new highlight, with "Pindou" handcraft experiences seeing a staggering 1461% increase in sales on Douyin [6] - Theme park visits and pottery experiences also gained popularity, with sales increasing by 106% and 99% respectively [6] Food Consumption - Food consumption remained a key focus during the holiday, with hot pot, chicken pot, grilled fish, and other dishes being particularly favored, and buffet sales increasing by 94% year-on-year [4] Regional Highlights - Cities such as Shanghai, Zhengzhou, Fuzhou, Chengdu, Wuhan, Guangzhou, Hangzhou, Beijing, Nanjing, and Changsha demonstrated strong local consumption vitality during the New Year holiday [8] - Hainan experienced a tourism surge, attracting visitors with its unique climate and travel resources, leading to high demand for group purchases of scenic area tickets and travel packages [8]