新场景、新亮点不断涌现 元旦假期消费实现开门红

Core Viewpoint - The New Year holiday has seen a vibrant recovery in the cultural and tourism market, with significant consumer demand and spending, reflecting the strong vitality and potential of the domestic market [1] Group 1: Market Performance - During the New Year holiday, new commercial formats and brand openings attracted significant consumer interest, with Beijing's key monitored enterprises achieving a total sales of 4.04 billion yuan, a daily year-on-year increase of 16.3% [2] - The "Xi'an City Wall and Beilin Historical Cultural Scenic Area" saw a 134% year-on-year increase in ticket bookings, indicating a strong interest in cultural tourism [3] - The film box office exceeded 700 million yuan during the holiday, showcasing a diverse range of movie genres catering to different audience preferences [3] Group 2: Transportation and Travel - The total cross-regional population flow during the holiday was estimated at 590 million, with a daily average of 198 million, marking a year-on-year increase of 19.5% [4] - The demand for ride-hailing services surged by 31%, with significant increases in trips to tourist attractions, dining venues, and large shopping areas [5] - The Hainan Free Trade Port experienced a 25.9% increase in passenger flow and a 6.1% increase in vehicle flow compared to the same period in 2025 [6] Group 3: Consumer Experience and Support - The implementation of consumption support policies, including subsidies for green and smart products, has led to increased foot traffic and sales in retail stores [7] - The expansion of visa-free travel and improved convenience for foreign tourists resulted in a fivefold increase in inbound flight bookings to Sanya, Hainan [7]