Core Insights - Hunan province achieved a total consumption of 46.03 billion yuan from December 31, 2025, to January 2, 2026, marking a year-on-year increase of 24.27% [1] Policy Implementation - The provincial commerce department announced the continuation of the old-for-new consumption policy starting January 1, 2026, covering various sectors including automobiles, home appliances, digital, and smart products [1] Consumer Activity - The policy effectively stimulated consumer demand, leading to a surge in consumption during the New Year period, with over 124,800 orders for old-for-new home appliances and digital smart products recorded from January 1 to 2, generating sales of 516 million yuan [1] - Among the sales, home appliances accounted for 322 million yuan, while digital products contributed 194 million yuan [1]
超460亿元 湖南消费市场“热辣”开局
Sou Hu Cai Jing·2026-01-04 00:30