2025年新势力成绩单出炉，零跑小米小鹏完成年度目标

Core Insights - In 2025, only three new energy vehicle brands, Leap Motor, Xiaomi, and Xpeng, achieved their annual sales targets, with Leap Motor emerging as the top performer with nearly 600,000 units sold, exceeding its target by over 19% [1][4] - The performance of traditional leading brands, often referred to as "Wei Xia Li" (Weilai, Xiaopeng, and Li Auto), showed significant divergence, with Xpeng achieving a 125.94% year-on-year growth, while Li Auto experienced an 18.81% decline in sales [2] - State-owned enterprises like Changan and Dongfeng are also facing challenges in scaling their new energy vehicle brands, with Deep Blue and Avita struggling to meet their revised sales targets [3] Group 1: Performance of New Energy Vehicle Brands - Leap Motor sold 596,555 units, achieving a target completion rate of 119.31% and a year-on-year growth of 103.10% [4] - Hongmeng Zhixing delivered 589,107 units, marking a 32% increase year-on-year [1][4] - Zeekr, after merging with Lynk & Co, reported a total delivery of 574,628 units, but fell short of its target with an 80.93% completion rate [4] Group 2: Performance of Traditional Leading Brands - Xpeng sold 429,445 units, achieving a target completion rate of 113.01% and a year-on-year growth of 125.94% [2][4] - Li Auto's sales reached 406,343 units, but this represented a significant decline of 18.81% compared to the previous year, with a completion rate of only 58.05% against its initial target of 700,000 units [2][4] - NIO delivered 326,028 units, reflecting a year-on-year growth of 46.88%, but its main brand saw a decline in performance compared to the previous year [2][4] Group 3: Performance of State-Owned Enterprises - Deep Blue, a brand under Changan, sold 333,117 units, achieving a completion rate of 92.53% after revising its target down to 360,000 units [3][4] - Avita's sales remained low at 128,772 units, with a completion rate of only 58.53% against its target of 220,000 units [3][4] - Dongfeng's brand, Lantu, sold 150,169 units, achieving a completion rate of 75.08% [3][4]