为了“合规”！多家信托大动作！

Core Viewpoint - The trust sales industry is entering a "compliance new era" as multiple institutions, including Shaanxi Guotou Trust, transition to using official certified enterprise WeChat for communication, marking a significant shift towards compliance in sales practices [2][4]. Group 1: Shaanxi Guotou Trust's Announcement - Shaanxi Guotou Trust announced that starting January 1, 2026, its wealth advisors will exclusively use official certified enterprise WeChat as the communication platform, reflecting the company's commitment to compliance upgrades in the trust industry [2][7]. - The service upgrade focuses on three core advantages: enhanced security through official certification to prevent impersonation, professional features for risk control and traceable consultation records, and standardized service protocols for accurate and timely information delivery [8]. Group 2: Industry Trends - Shaanxi Guotou Trust's initiative is part of a broader trend in the industry, with Lujiazui Trust and Jianyuan Trust also adopting enterprise WeChat for compliance and service quality improvements in late 2025 [4][10][11]. - The tightening regulatory environment necessitates a deep restructuring of the compliance system within the trust industry, as regulations require customer chat records to be retained for at least six months, which traditional personal WeChat cannot adequately support [12]. Group 3: Compliance Challenges and Solutions - The industry has faced numerous disputes due to financial advisors making misleading promises via personal WeChat, leading to legal liabilities and regulatory penalties [13]. - Enterprise WeChat addresses these challenges with features like message archiving and sensitive word alerts, significantly improving compliance capabilities and reducing the time required for regulatory checks from days to minutes [13].