元旦假期广东文旅两项核心指标位居全国首位

Core Insights - Guangdong province received 17.875 million tourists during the New Year holiday, with a daily average increase of 34.8%, generating tourism revenue of 9.98 billion yuan, a daily average increase of 39.8% [1] - The online travel market in Guangdong showed strong performance, with OTA visitor numbers increasing by 76.3% and tourism spending rising by 102.4% compared to the previous year [1] - Guangdong ranked first in the nation for both visitor numbers and revenue, highlighting its status as a major tourist destination [1] Group 1: Tourist Flow and Popular Destinations - Guangzhou and Shenzhen emerged as key tourist hubs, ranking in the top 10 for various travel categories, with Guangzhou leading in hotel bookings [2] - Visitor orders in Guangzhou increased by 63% and in Shenzhen by 36% during the holiday [2] - Emerging destinations like Qingyuan saw a 774% increase in tourism orders, while Foshan's orders grew by 306% due to specific events [2] Group 2: Commercial Activity and Consumer Experience - Zhengjia Plaza recorded over 280,000 visitors on the first day of the holiday, a 47% increase year-on-year, with sales up by 22% [3] - The plaza hosted a food market featuring over 70 unique stalls, combining trendy and traditional culinary experiences [3] - New commercial developments in various districts are enhancing consumer experiences, with significant increases in foot traffic and sales across multiple venues [4] Group 3: Cultural and Entertainment Events - The Fifteenth National Games merchandise store saw sales double compared to normal days, indicating a surge in cultural consumption [5] - Popular items included zodiac-themed blind boxes and merchandise related to the event's mascot, which attracted significant consumer interest [5] - Major events like concerts and festivals drew large crowds, with notable attendance figures reported for various performances [6][7] Group 4: Attractions and Upgrades - Major tourist attractions in Guangzhou introduced new projects and experiences, significantly boosting visitor numbers [7] - The city’s cultural tourism sector reported over 6.3 million visitors and generated more than 5.7 billion yuan in consumption during the holiday [7] - Upgrades to attractions and the introduction of new entertainment options contributed to a vibrant holiday atmosphere, attracting both local and international tourists [7]