Group 1 - MediaGo, a global smart advertising platform under Baidu International, and hipto, a leading lead generation expert in France, have won two prestigious awards at the Les Cas d'Or digital marketing awards in France, highlighting their expertise in the European digital marketing market [1][3] - The awards recognize the effectiveness of their collaboration in the highly competitive insurance sector, addressing challenges such as fragmented online behavior signals and complex consumer decision paths [3][4] - The partnership has successfully implemented MediaGo's upgraded SmartBid 3.0 intelligent bidding product, which utilizes five deep learning models to enhance ad targeting and efficiency while complying with GDPR regulations [4][6] Group 2 - Internal monitoring data from March to August 2025 indicates a 32% year-on-year increase in monthly conversion volume after adopting the SmartBid 3.0 MaxCV model, while maintaining stable customer acquisition costs (CPA) [4] - Despite a 48% increase in mobile ad spending, CPA decreased by 2.6%, breaking the common industry trend of rising costs with scale growth, and the conversion rate for native ads improved by 2-3 percentage points, resulting in a threefold increase in overall conversion scale [4][6] - The successful collaboration is expected to create high-value opportunities for both companies, with a focus on leveraging MediaGo's AI technology and hipto's expertise in advertising creativity and strategy [5][6]
MediaGo携手hipto连获两项国际大奖，深度学习赋能保险行业精准获客
Sou Hu Cai Jing·2026-01-04 02:23