为何国产手机也用“洋名字”?这里面其实有学问
3 6 Ke·2026-01-04 02:35

Core Viewpoint - The upcoming implementation of the revised "National Common Language Law" in China on January 1, 2026, mandates that online games and publications must primarily use the national common language (Mandarin and standardized Chinese characters) [1]. Group 1: Impact on Gaming Industry - The new law implies that current "national version games" will not feature foreign language terms, as games that previously included foreign language elements have been localized to 100% Chinese characters [3]. Group 2: Smartphone Naming Trends - In the smartphone sector, many brands prefer using English names for their products, including various English suffixes like Plus, Pro, Max, Ultra, Power, and Turbo [4][6]. - Smartphone naming conventions can be categorized into three main types: those indicating product level, those describing form and size, and those highlighting specific features [7][22][30]. Group 3: Product Level Indicators - Common suffixes indicating product levels include: - "Lite" typically suggests a lighter or simplified version, but often does not reflect actual lower specifications [10]. - "SE" usually stands for "Standard Edition," but often indicates a simplified or stripped-down version [12]. - "E" denotes "Entry," representing a lower-tier version [16]. - "V" signifies "Value," often used for budget-friendly models [18]. - "Pro" indicates a higher-end version, though it may not always imply professional features [19]. - "Ultra" is used for flagship products, though it does not necessarily mean the highest tier [21]. Group 4: Form and Size Indicators - Suffixes that describe form and size include: - "mini" indicates smaller devices [24]. - "Air" is associated with lightweight products [25]. - "Plus" generally refers to larger versions without enhanced features [26]. - "Max" signifies larger screen devices [29]. Group 5: Feature-Specific Indicators - Suffixes that focus on specific features include: - "Power" indicates a device with a large battery capacity [32]. - "Turbo" suggests performance enhancements [34]. - "Active" is used for rugged, durable devices [38]. - "Fold" refers to foldable devices, while "Flip" is used for smaller foldable models [40]. Group 6: Reasons for English Naming - The prevalence of English names in the smartphone market is attributed to historical practices and the need for competitiveness in the global market [41][45].