元旦假期消费实现开门红

Core Insights - The Chinese cultural and tourism market is experiencing a vibrant resurgence, with significant consumer demand during the New Year holiday, indicating strong domestic market vitality and potential [1] Group 1: Market Performance - During the New Year holiday, new commercial formats and brand openings attracted substantial foot traffic, with Beijing's WellTown drawing 675,000 visitors and sales at the ART PARK exceeding 21 million yuan [2] - Key monitored enterprises in Beijing reported total sales of 4.04 billion yuan during the holiday, with a daily average growth of 16.3% year-on-year [2] - Major shopping districts in Beijing saw a total foot traffic of 28.226 million, generating sales of 8.46 billion yuan [2] Group 2: Consumer Trends - The tourism market showed strong activity, with ticket bookings for Xi'an's historical sites increasing by 134% year-on-year, and related searches for local food and accommodations also rising significantly [3] - The film industry performed well, with box office revenues exceeding 700 million yuan during the holiday period [3] - The restaurant and accommodation sectors experienced a surge in demand, with popular cities seeing a 1.6-fold increase in homestay bookings [3] Group 3: Transportation and Travel - The New Year holiday saw a significant increase in cross-regional travel, with an estimated 590 million people traveling, a 19.5% year-on-year increase [4] - Railway passenger volume was projected at 48.223 million, up 53.1% year-on-year, while road travel reached 540 million, a 15.5% increase [4] - The demand for ride-hailing services surged by 31%, with notable increases in trips to tourist attractions and dining venues [5] Group 4: Economic Impact - The holiday marked the first long break since the full operation of Hainan's free trade port, with ferry services transporting over 106,400 passengers and 28,600 vehicles, reflecting a 25.9% and 6.1% increase respectively compared to the same period in 2025 [6] - The implementation of consumer subsidies and policies promoting the exchange of old for new products has stimulated market activity, with significant sales growth reported in the home appliance sector [7] - The holiday also saw an increase in foreign tourists, with a fivefold rise in inbound flight bookings to Sanya, indicating a growing interest in China's travel offerings [7]