瞄准“Z世代”情绪价值 晨光文具与上海环球港达成战略合作

Group 1 - The core viewpoint of the articles highlights the strategic collaboration between Morning Glory Stationery and Shanghai Global Harbor to launch a large-scale trendy toy festival, targeting the emotional values of young consumers [1][2] - The trendy toy market is projected to become a trillion-yuan market, showing strong growth momentum and significant development potential, supported by policies encouraging immersive and experiential consumption [1] - Morning Glory has over 30 years of experience in the stationery industry and aims to connect emotionally with consumers through products and activities that resonate with young people's preferences [1] Group 2 - The collaboration coincides with the launch of a large trendy toy festival at Global Harbor, featuring limited edition products and collaborations with well-known IPs such as Snoopy and NONOSOVA [2] - The independent brand, Jiumu Miscellaneous Society, has established over 850 stores nationwide and has attracted over 14 million members, positioning itself as a new benchmark in the stationery and cultural creative industry [2] - Global Harbor, as one of the largest shopping centers in Shanghai, achieves an average daily foot traffic of over 100,000 and annual sales exceeding 10 billion yuan, making it a popular destination for young consumers [1]