迈向智能入口：2025年中文域名发展年度盘点

Core Insights - The article highlights the significant transformation in the digital landscape driven by over 850,000 Chinese domain names, emphasizing their role in corporate digitalization and national cultural confidence [2][4]. Group 1: Annual Overview - By 2025, Chinese domain names have established a strong presence in the global internet domain system, with over 850,000 registrations across various top-level domains [4]. - The ".网址" domain has the highest registration volume among new generic Chinese top-level domains, indicating strong market acceptance [5]. - The recognition of the necessity to register and protect corresponding brand Chinese domain names has shifted from an optional digital brand strategy to a mandatory core interest for enterprises [5]. Group 2: Fusion Innovation - The rise of artificial intelligence has injected unprecedented momentum into Chinese domain names, redefining their value as they become a primary access point for AI interactions [6]. - Chinese domain names are gaining higher ranking weight in AI search engines, enabling businesses to capture more precise traffic from the outset [6]. - The evolution of Chinese domain names into an "information hub" integrates various services, enhancing their role beyond just being a website entry point [7]. Group 3: Diverse Applications - Chinese domain names are demonstrating strong cross-industry empowerment, benefiting sectors from finance to manufacturing [8]. - For instance, Huatai Securities has utilized "华泰证券.网址" to facilitate access for domestic clients unfamiliar with English, while also mitigating risks of online infringement [8]. - The "西部电博会.网址" domain has been effectively used for direct access to the event's official website, showcasing practical applications in marketing [9]. Group 4: Ecological Development - The industry ecosystem supporting Chinese domain names has seen significant strengthening in security and intellectual property protection [11]. - A real-name registration mechanism has been widely implemented, providing a foundation for traceability and trustworthy governance in cyberspace [12]. - The establishment of the "Chinese Domain Name Intellectual Property Promotion Group" marks a new phase in organized and systematic protection efforts [12]. Group 5: Challenges Ahead - Despite growth, the Chinese domain name sector recognizes challenges in achieving widespread usability, particularly due to the lack of support from internet application software systems [13]. - Industry associations and domain name practitioners are encouraged to persistently improve the application environment for Chinese domain names [13]. Group 6: Future Outlook - The future development of Chinese domain names is expected to evolve along two main lines: their value will continue to transform from a "web address" to an "intelligent interaction entry point" [14]. - The growth logic of Chinese domain names will resonate with national strategies, contributing to cultural confidence and global internet governance [14]. - As enterprises begin to protect their Chinese domain names like trademarks, and users adapt to accessing services through natural language, Chinese domain names will fulfill their historical mission as a cornerstone of digital economy and cultural identity [14].