元旦广东旅游爆了！携程报告称核心指标居全国第一

Core Insights - The tourism market in Guangdong Province experienced a strong start in the 2026 New Year holiday, with 17.875 million visitors and a daily average year-on-year growth of 34.8%, generating a total tourism revenue of 9.98 billion yuan, with a daily average growth of 39.8% [1] - The online travel market in Guangdong showed robust performance during the New Year period, with OTA visitor numbers increasing by 76.3% and tourism spending rising by 102.4% compared to the 2024 New Year [1][2] Provincial Market Performance - Guangdong ranked first nationally in both visitor numbers and revenue, highlighting its status as a major tourism province [2] - Cities like Guangzhou, Shenzhen, and Foshan led in visitor numbers, while Zhuhai saw a remarkable growth rate of 110.0%, indicating a balanced regional development in the tourism market [2] - The inbound tourism market also showed strong recovery, with inbound visitor numbers increasing by 144.3% and spending rising by 172.9% compared to 2024 [2] Visitor Demographics - The core inbound tourist sources for Guangdong are from Hong Kong, Macau, Taiwan, and Southeast Asia, with Hong Kong accounting for 28.5% of inbound visitors [3] - During the 2026 New Year, 55.0% of visitors were from outside Guangdong, indicating a growing appeal of the province as a national tourist destination [3][4] - The age demographic of visitors showed a youthful trend, with the 25-34 age group making up 30.7% of the market [4] Travel Preferences - The online travel market was dominated by leisure travel, accounting for 78.9%, while business travel made up 21.1% [5] - Accommodation needs were the primary focus, with lodging products comprising 80.2% of the market, followed by transportation and ticket products [5][7] Hotel and Attraction Performance - The hotel market in Guangdong saw a significant increase in overnight stays, with a year-on-year growth of 173.5% and a revenue increase of 292.0% [7] - Popular attractions experienced substantial growth, with ticket purchases increasing by 412.2% and revenue rising by 436.5% compared to 2024 [7][8] - The top attractions included Guangzhou Chimelong Resort and Haigui Bay, reflecting a diverse range of visitor interests [8] Vacation Product Trends - The vacation product market saw explosive growth, with booking numbers increasing by 347.2% and spending rising by 297.7% compared to 2024 [9] - Group tours dominated the top vacation routes, with surrounding short trips being particularly popular [10] - The integration of sports tourism was evident with events like the "2026 Shunde Ronggui Island Marathon" gaining traction among tourists [10]