日本跨境电商的终点，是成为“本地企业”：海外仓是卖家唯一“入场券”

Core Insights - Japan is set to undergo a significant structural change in its cross-border market with the complete removal of the consumption tax exemption for imported goods valued under 10,000 yen, imposing a uniform 10% consumption tax on all goods entering Japan [1] Group 1: Impact of Tax Policy Changes - The new tax policy will increase costs by 10% for cross-border sellers who have relied on the "low-price direct mail" business model, significantly affecting their profitability [1][2] - The tax reform aims to eliminate the price advantage previously enjoyed by cross-border sellers, particularly those from China, and to support local retailers by removing policy benefits [2][3] Group 2: Shift in Competitive Focus - As all sellers face the same tax costs, competition will shift from a "price war" to a "value war," emphasizing logistics speed, service quality, and brand trust rather than just pricing [2][3] - Cross-border sellers will need to adapt by learning compliance, branding, and local operations to survive in the new policy environment [2][7] Group 3: Benefits of Third-Party Overseas Warehouses - Third-party overseas warehouses can enhance efficiency and customer experience by allowing sellers to operate with a "local merchant" identity, achieving delivery times comparable to local brands [3][4] - Local shipping improves product visibility on platforms and enhances consumer trust, which is crucial for building brand image beyond price competition [4][5] - Utilizing overseas warehouses allows sellers to convert fixed costs into variable costs, making expenses more manageable based on actual usage [6] - These warehouses also help mitigate risks and simplify compliance, allowing sellers to operate without establishing a legal entity in Japan [7]