3 6 Ke·2026-01-04 04:14Core Insights - The global beauty market is experiencing a slowdown, yet L'Oréal's acquisition of Creed for €4 billion (approximately ¥32.82 billion) indicates a strong belief in the future of the high-end fragrance segment [1] - Major players like LVMH and Estée Lauder are also making strategic investments in niche fragrance brands, highlighting the resilience and growth potential of this category [1][3] Group 1: Market Dynamics - The fragrance market is projected to reach $76.71 billion (approximately ¥540.5 billion) by 2025 and $112.46 billion (approximately ¥792.4 billion) by 2030, with a compound annual growth rate of 7.95% [15] - Despite a general slowdown, high-end fragrances are showing significant growth, with brands like Issey Miyake and Narciso Rodriguez reporting increases of 16% and 13% respectively [4][14] - The investment landscape is shifting towards niche high-end fragrances, as major companies seek to capture unique brand stories and cultural narratives [23][38] Group 2: Strategic Investments - In 2025, over ten investments in fragrance brands were recorded, with equity investments becoming the primary method, indicating a long-term strategic focus [16] - L'Oréal's aggressive strategy includes multiple investments in high-end fragrance brands within a short timeframe, enhancing its premium portfolio [17] - Estée Lauder's investment in the Mexican brand XINÚ and LVMH's investment in BDK Parfums reflect a focus on regional characteristics and quality ingredients [19] Group 3: Supply Chain and R&D - Major companies are investing in upstream R&D capabilities, with Unilever spending £8 million (approximately ¥7.53 billion) on new fragrance research facilities in the UK and the US [24] - Chanel has invested €150 million (approximately ¥1.24 billion) in a new fragrance production facility in France, while L'Oréal is enhancing its manufacturing capabilities in northern France [27][28] Group 4: Talent Acquisition - The fragrance industry is witnessing significant executive changes, with over ten high-level appointments in 2025 among major companies like Hermès and LVMH [29][30] - The competition for talent in the fragrance sector is intensifying, as companies recognize the importance of strategic leadership in navigating market challenges [32] Group 5: Chinese Market Insights - The Chinese fragrance market is expected to grow to ¥25 billion in 2024, with a year-on-year increase of 20.8%, indicating substantial growth potential [43] - Despite the dominance of international brands, local brands are beginning to carve out niches by integrating unique cultural narratives into their offerings [46][50] - The market's low penetration rate of 5% compared to 30%-40% in Western markets suggests significant opportunities for growth in the Chinese fragrance sector [43]