Xbox 2025年英国销量创纪录暴跌39%，远超PS5跌幅

Core Insights - Xbox is projected to experience its worst year in the UK in 2025, with sales dropping by 39% year-on-year, significantly worse than the 12% decline of Sony's PS5 [1] - In the US market, Xbox sales plummeted by 70%, attributed largely to two price increases [1] - All three major gaming hardware manufacturers are expected to see a year-on-year sales decline in 2025, but Xbox's drop is notably more severe, indicating a challenging competitive position [1] Group 1 - 2025 is described as a tumultuous year for Xbox, marked by weak hardware sales and significant layoffs, alongside the cancellation of key game projects like "Perfect Dark" [4] - The flagship IP "Call of Duty" underperformed, and due to budget constraints, Xbox did not release its usual annual review, highlighting operational pressures [4] - In response to these challenges, Microsoft has shifted its strategic focus to promoting first-party games and the Game Pass subscription service on competitor platforms to broaden user reach and revenue sources [4] Group 2 - Upcoming releases for Xbox in 2026 include new titles from classic IPs such as "Gears of War: Day of Reckoning" and "Ninja Gaiden 4," along with multiple game updates, leveraging the 25th anniversary to regain market traction [4] - The industry believes that a rich software lineup could be crucial in reversing the decline in hardware sales for Xbox [4]