综艺年度盘点：综N代稳盘，口碑成关键

Core Insights - The variety show market in the past year has shown a trend of "stability with changes, quality over quantity," where content quality has become the core factor determining the success of programs [1][2] - The established variety shows (referred to as "Zong N generation") continue to play a stabilizing role in the market, while a few new shows have successfully emerged due to precise positioning and innovative expressions [1][2] Summary by Categories Overall Market Trends - The variety show market has experienced a significant reduction in the number of shows, with 165 new shows launched by the end of 2025, a decrease of 59 from 2024 [2] - The "Zong N generation" accounts for nearly 50% of the total shows, an increase of 8% from the previous year, indicating a shift towards focusing resources on high-quality projects rather than expanding quantity [2] Popularity and Ratings - In 2025, 80% of the top 10 shows by average popularity were from the "Zong N generation," highlighting the stability of these mature IPs in attracting viewership [2] - The show "Now Departing Season 3" maintained its high performance with an average popularity score of 60.16, ranking first, followed by "Earth Super Fresh" and "Hahaha Season 5" with scores of 57.14 and 56.52 respectively [3] Quality and Audience Engagement - Among the top 10 shows, six had ratings above 7, with three exceeding 8, indicating a strong correlation between high popularity and good ratings [3] - The success of shows like "Now Departing Season 3" is attributed to their ability to create engaging content that resonates with audiences, showcasing the importance of quality in the current market [4] Genre-Specific Insights - Travel and game shows have shown strong market appeal, with "Now Departing Season 3" exemplifying how traditional formats can be revitalized through engaging interactions among guests [4] - The dating show genre is facing challenges, with only one show, "Heart Signal," maintaining popularity, while others struggle to break through despite attempts at innovation [7][8] New Directions and Innovations - The emergence of new shows like "Earth Super Fresh" demonstrates the potential for fresh guest lineups to drive success, indicating that innovative casting can significantly enhance a show's appeal [13] - The market is also seeing a shift towards niche genres, with shows like "One Meal to Fame" successfully tapping into specific audience interests, proving that deep specialization can still attract a broad viewership [21][26]