新一轮消费品以旧换新补贴政策启动，多地市场消费活跃

Group 1 - A new round of national subsidies for consumer goods trade-in will be implemented starting January 1, 2026, with positive feedback from multiple local markets [1] - The subsidy policy continues to support automobiles, home appliances, and digital and smart products, with specific incentives for consumers purchasing eligible new energy vehicles and energy-efficient appliances [3] - The subsidy for new energy vehicles can reach up to 20,000 yuan based on the sales price, while home appliances and digital products can receive a 15% subsidy with caps of 1,500 yuan and 500 yuan respectively [3] Group 2 - The subsidy method for automobile purchases has shifted from fixed amounts to a percentage of the vehicle price, allowing consumers to combine it with a half-price tax policy for new energy vehicles, potentially leading to a total subsidy of 20,000 yuan [4] - There has been a noticeable increase in customer traffic at automobile sales outlets during the New Year holiday, indicating a positive market response to the new policy [4] - Authorities will optimize fund allocation and implement strict measures against fraudulent claims to enhance the efficiency of fiscal funds and improve consumer satisfaction [4]