CTG DUTY-FREE(SH:601888) Sou Hu Wang·2026-01-04 07:26Core Insights - The 2025 China Duty Free Group's year-end celebration "Crazy Shopping Season" successfully concluded on January 4, featuring a blend of policy benefits, festive culture, and premium offerings, showcasing an innovative model of "duty-free + tourism" [1] Group 1: Event Highlights - The year-end celebration included three main chapters: "Kickoff Carnival," "Customs Gift," and "New Year Carnival," creating a memorable experience for global consumers [1] - The New Year celebration culminated in a "New Year No-Sleep Night" across six stores in Hainan, featuring continuous activities and immersive experiences [3] - CDF Sanya International Duty Free City hosted a nine-hour "Island Hot Party" with performances, cash prizes, and a drone show, enhancing the festive atmosphere [3] Group 2: Innovative Experiences - CDF Haikou International Duty Free City launched the "C Star Landing Plan," allowing consumers to engage in immersive experiences while shopping [4] - Various activities across the island, such as DIY workshops and surprise blind boxes, spread the festive joy throughout Hainan [4] Group 3: Shopping Promotions - The New Year celebration also served as a significant shopping event, with the company offering substantial discounts across multiple product categories, including luxury goods and electronics [6] - The online channel, CDF Hainan official mall, provided additional promotions, including low discounts and loyalty points, enhancing the shopping experience [6] Group 4: Future Outlook - The entire year-end celebration demonstrated the company's ability to create impactful marketing events and innovate within the "duty-free + tourism" model, contributing to the prosperity of the winter tourism market [8] - The company plans to leverage the advantages of the Hainan Free Trade Port policy and continue leading the duty-free industry through innovative marketing strategies [8]