福州入选国家消费“三新”试点城市

Core Insights - The Ministry of Commerce and the Ministry of Finance have issued a notice to conduct pilot projects for new consumption formats, models, and scenarios in 50 cities nationwide, with Fuzhou being selected and receiving central government funding [1] Group 1: Fuzhou's Consumption Development - Fuzhou is leveraging its resources as a historical cultural city and coastal city to explore new consumption formats and models, aiming to integrate commerce, culture, tourism, sports, and health [2] - The city anticipates that three national-level night cultural tourism consumption clusters will attract over 50 million visitors by 2024, with popular attractions including "Most Memorable Shipbuilding," Yantai Mountain, and Guling [2] - Fuzhou is enhancing its public consumption brands like "Hui Ju Rong Cheng" and "Fuzhou You Li," which help local specialties expand sales [2] Group 2: Innovation and Economic Growth - The city is promoting the transformation of 85% of its time-honored brands to online platforms, with cultural products like Lin Zexu, Shipbuilding Culture, Jasmine Tea, and Buddha Jumps Over the Wall gaining popularity [2] - The "Three Hairpins" cultural symbol has evolved into a trending national IP with over 1.5 billion views, becoming a new engine for consumption growth [2] - Fuzhou has hosted China's largest cross-border e-commerce trade fair and established the first metaverse commercial consumption district, "Minjiang Heart," while introducing over 600 first stores [2] Group 3: Pilot Project Implementation - The Fuzhou Municipal Bureau of Commerce has announced the collection of projects for the pilot city construction of new consumption formats and has initiated training and policy briefings, marking the official implementation phase of the pilot work [3] - During the pilot period, Fuzhou will focus on building projects with strong consumption stimulation effects and innovative characteristics, enhancing the service system for first-release economies, and promoting high-quality consumption resources [3] - The city aims to cultivate new consumption growth points to support high-quality economic development [3]