金马游乐联手乐华,共同押注IP具身化风口
Hua Er Jie Jian Wen·2026-01-04 08:55

Core Viewpoint - Jinma Amusement is undergoing a strategic transformation to integrate AI robotics into its business model, collaborating with partners to enhance its offerings in the cultural tourism sector [1][2]. Group 1: Strategic Collaboration - Jinma Amusement has partnered with Lehua Entertainment, Weifeng Electronics, Beifeng Technology, and Maoxiao Bole to establish a market-oriented operational platform and joint ventures [1]. - The collaboration aims to leverage each partner's strengths in cultural tourism technology, entertainment IP, smart products, and distribution channels to advance the development and application of intelligent robots in cultural tourism [1][2]. Group 2: Technological Adaptation - Jinma Amusement has developed core technologies that can be adapted for the production of embodied intelligent robots, with a strong overlap in target customer groups and application scenarios with its existing business [2]. - The company has initiated the mass delivery of over 1,000 embodied intelligent robots, which will serve various environments such as theme parks, commercial districts, and cinemas [2]. Group 3: IP Integration - Lehua Entertainment is enhancing product value through IP empowerment, addressing consumer motivations for purchasing [2]. - The collaboration has led to the establishment of the "YHT Smart Adoption Store" in Beijing, featuring humanoid robots that provide services and promote products from the "WAKUKU" IP [4]. Group 4: Market Expansion - Lehua Entertainment plans to open the first batch of 50 stores starting in January this year, expanding its market presence [5]. - The integration of IP embodiment with cultural tourism scenarios is showing promising prospects, as demonstrated by Disney's development of a robot based on the character "Olaf" from "Frozen" [6][7]. Group 5: Product Development - Jinma Amusement has outlined ten product series based on market demand, including sales series, guided tours, and various types of service robots [8]. - The company is focusing on creating immersive experience venues that combine service robots, performance robots, and parade robots with IP elements [8].