Core Viewpoint - The dining market in Beijing has seen a significant surge in activity during the New Year holiday, indicating a strong consumer demand for dining experiences, which is expected to continue into the upcoming Spring Festival [2][4]. Group 1: Market Performance - During the New Year holiday, several dining establishments reported a peak in customer traffic, with some brands experiencing revenue growth of over 10% compared to the previous year [2]. - Notable restaurants like Ma Kai and other time-honored brands were fully booked, reflecting a robust demand for traditional dining experiences [2][4]. - The restaurant Fei Da Chu achieved record-breaking customer numbers, with peak wait times reaching nearly 1500 tables on New Year's Eve, and a total of 8000 customers served in one day [3]. Group 2: Consumer Trends - The holiday dining surge has activated market vitality, showcasing a strong release of collective consumption and experiential demand during festive periods [4]. - The phenomenon of long wait times indicates consumers' emphasis on quality dining and the importance of festive rituals [4]. Group 3: Future Outlook - As the Spring Festival approaches, reservations for New Year's Eve dinners have already begun to fill up, with some restaurants reporting full bookings for both lunch and dinner [4]. - To prepare for the upcoming peak in customer traffic, restaurants are advised to plan systematically to ensure service quality and operational stability, including managing reservations and supply chains effectively [5].
春节仅剩一个多月,北京多餐饮门店“一桌难求”
Bei Jing Shang Bao·2026-01-04 09:05