“燃”动新年！“尔滨”多元魅力撬动消费热潮

Core Insights - The domestic tourism market in China experienced a significant surge during the New Year holiday, with a fourfold increase in ticket bookings for domestic attractions compared to the previous year, indicating a strong recovery and consumer enthusiasm in the travel sector [1][14] - Harbin emerged as a top destination for tourists, particularly due to its unique ice and snow attractions, which contributed to a vibrant tourism atmosphere during the holiday [2][14] Group 1: Tourism Statistics - On New Year's Day, Harbin welcomed 1.405 million visitors, marking an 11.4% increase year-on-year, with 591,000 from outside the province, representing 42.1% of total visitors, and a growth of 18.2% [2] - The inbound tourism market also saw remarkable growth, with ticket bookings for inbound travel increasing by 110% and experiential product bookings rising over 30 times during the holiday [14] Group 2: Attractions and Events - Harbin Ice and Snow World was a major highlight, attracting over 100,000 visitors on December 31, 2025, with new attractions like a hot air balloon experience enhancing its appeal [6][8] - The "Like a Song Journey" New Year concert at Harbin Ice and Snow World significantly boosted local tourism, leading to an 82% increase in flight bookings and an 81% rise in hotel reservations [10][11] Group 3: Visitor Demographics and Trends - Young travelers, particularly those born in the 2000s and 1990s, accounted for 39% and 33% of the tourist demographic respectively, indicating a shift towards experiential and personalized travel [13] - The trend of "self-reward travel" is gaining traction, with a 125% increase in searches related to New Year travel experiences, reflecting a desire for meaningful holiday experiences among younger generations [13] Group 4: Service Enhancements - Harbin has improved its tourism services, including bilingual signage and international service islands at transportation hubs, enhancing the overall visitor experience [17] - The city’s efforts to provide a warm and welcoming atmosphere for tourists, including extended public transport hours and safety measures, have contributed to its reputation as a desirable travel destination [17]