Hua Xia Shi Bao·2026-01-04 09:53Core Viewpoint - Caesar Travel Industry Co., Ltd. has officially acquired a 400 million A-share stake in Zhangjiajie Tourism Group Co., Ltd. for 15.84 million yuan, marking a strategic investment relationship between the two companies after eight months of collaboration [2][4]. Group 1: Investment Details - The investment of 15.84 million yuan represents a minor financial impact on both companies, but it is significant for strategic positioning rather than financial returns [2][3]. - The formal cooperation began with a strategic cooperation framework agreement signed on April 24, 2025, aimed at establishing a long-term partnership across various tourism sectors [2]. - The investment agreement signed on November 13, 2025, specified the investment amount, share price, and number of shares, transitioning the partnership from strategic intent to actual capital involvement [3]. Group 2: Financial Performance - In the first three quarters of 2025, Caesar Travel reported total revenue of 541 million yuan, a year-on-year increase of 6.52%, but incurred a net loss of 26.78 million yuan, indicating a "revenue without profit" situation [5]. - Zhangjiajie Tourism Group achieved total revenue of 337 million yuan in the same period, an 8.51% increase, and turned a profit in the third quarter with a net profit of 10.87 million yuan, reflecting a significant recovery [6]. Group 3: Strategic Implications - The partnership is seen as a strategic move for Caesar Travel to strengthen its position in the domestic tourism market, particularly as the recovery of domestic tourism outpaces outbound travel [6][7]. - The collaboration aims to enhance the product competitiveness of Caesar Travel by integrating core tourism resources, transitioning from a channel-based model to a resource + channel integrated operator [6]. - Future cooperation will focus on tourism resource integration, joint product development, and supply chain management, with the goal of establishing Zhangjiajie Tourism Group as a comprehensive tourism solution provider [7].