Guan Cha Zhe Wang·2026-01-04 09:59Core Insights - The article highlights the strong performance of JD's Qixian Supermarket during the New Year holiday, marking a successful start to 2026 [1][3]. Group 1: Store Performance - The first Qixian store in Shijiazhuang attracted over 100,000 customers in three days due to a free tasting event, with daily foot traffic exceeding 30,000 [3][5]. - The nationwide online order volume doubled year-on-year, with online orders increasing by 180% [3][5]. Group 2: Strategic Expansion - Qixian plans to open two new stores in Beijing and Shanghai before the Spring Festival, continuing its national expansion strategy [3][6]. - The successful operation of the Shijiazhuang store serves as a replicable model for future store expansions, focusing on a dual strategy of "fresh large stores + NB discount stores" [8]. Group 3: Sales Growth - Qixian has seen significant sales growth across all categories, with vegetable online sales up 190% and meat, poultry, and egg products increasing by 150% [5]. - The bakery category also performed well, with online sales rising over 200%, showcasing the strength of Qixian's supply chain and cross-category growth potential [5]. Group 4: Strategic Initiatives - Since 2021, Qixian has focused on "efficiency, quality, and service," enhancing its supply chain and integrating store and warehouse operations to improve delivery times [5]. - The integration with JD's grocery business in 2023 has further refined its operational model, achieving delivery times of under 30 minutes [5].