Guilin Sanjin(SZ:002275) Sou Hu Wang·2026-01-04 10:03Core Insights - The event "Youth Gala of the 2025 Autumn Creative Competition" was successfully held at Beijing Broadcasting Hotel, focusing on the theme of "Protecting Throat Health" and resonating deeply with the youth [1] - The brand Sanjin Watermelon Frost emphasizes its commitment to throat health and invites college students nationwide to participate in a creative competition that aligns brand values with youth culture [3] Group 1: Event Overview - The competition featured eight creative categories including graphic design, short videos, and event planning, resulting in over 13,000 high-quality creative submissions [5] - The event showcased a brand interaction area where products like Watermelon Frost throat lozenges were displayed, highlighting their effectiveness for various throat health needs [12][15] Group 2: Creative Contributions - The grand prize was awarded to a video project from Nanchang Vocational University, which creatively conveyed the brand's message of throat health through an engaging narrative [19] - The competition encouraged students to explore the connection between brand values and youth lifestyles, fostering innovative ideas that reflect the brand's heritage and mission [26] Group 3: Brand Engagement - The brand's interactive exhibition attracted significant attention, allowing students to engage with the products and understand the brand's commitment to health and well-being [15] - Media coverage highlighted the importance of understanding youth insights for brand communication, emphasizing the need for tailored content that resonates with young audiences [27] Group 4: Future Directions - Sanjin Watermelon Frost aims to continue its focus on the youth market, leveraging creativity and humanistic values to enhance brand relevance among younger generations [29]