石家庄元旦朋友圈被这家超市刷屏！

Core Insights - The consumption market showed strong performance during the New Year holiday, with JD's Seven Fresh supermarket achieving significant results as it enters 2026 [1] Group 1: Store Performance - The first Seven Fresh store in Shijiazhuang attracted over 100,000 customers in three days due to a free tasting event, with total online and offline orders doubling year-on-year and online orders increasing by 180% [3] - The store's daily average foot traffic exceeded 30,000 during the holiday, with many products becoming "out of stock" due to high demand driven by the tasting activities [3][5] Group 2: National Expansion - Seven Fresh plans to open two new stores in Beijing and Shanghai before the Spring Festival, marking a significant step in its national expansion strategy after integrating warehouse and store operations [3][6] - The successful operation of the Shijiazhuang store serves as a replicable model for future store expansions, focusing on a dual strategy of "fresh large stores + NB discount stores" [8] Group 3: Strategic Developments - Since 2021, Seven Fresh has focused on a core strategy of "efficiency, quality, and service," enhancing supply chain capabilities and achieving a picking efficiency of under 5 minutes [5] - The integration with JD's grocery business has led to a "front warehouse + store" model, reducing delivery times to within 30 minutes and improving instant retail service capabilities [5] Group 4: Sales Growth - All product categories saw significant sales growth, with online vegetable sales increasing by 190%, and meat and poultry products rising by 150% [5] - The bakery category also performed well, with online sales growing over 200%, showcasing the strength of the supply chain and cross-category growth potential [5]