从抖音数据看元旦消费风向：商超、冰雪、手工体验全线增长

Group 1 - Douyin Life Services reported significant consumer activity during the 2026 New Year's holiday, with various sectors such as supermarket shopping, cross-city travel, and experiential consumption showing strong performance [1] - Supermarket coupon sales on the Douyin platform increased by 164% year-on-year, while sales in clothing and jewelry categories rose by 147% and 109% respectively [1] - The tourism market saw notable growth, with hotel and guesthouse sales up by 93% and 97% year-on-year, and attraction ticket sales increasing by 46% [1] - Winter-themed experiences gained traction, with ski resort group purchases rising by 70% and hot spring-related consumption increasing by 52% [1] - Restaurant consumption remained stable, with significant sales in hot pot, chicken pot, grilled fish, Peking duck, and spicy hot pot, while buffet group purchases surged by 94% [1] - Unique offline consumption experiences, characterized by immersion and interactivity, were highly sought after, with the new "social currency" concept "Pin Dou" seeing a staggering 1461% increase in group sales [1] Group 2 - Cities such as Shanghai, Zhengzhou, Fuzhou, Chengdu, Wuhan, Guangzhou, Hangzhou, Beijing, Nanjing, and Changsha exhibited high local consumption activity on the Douyin platform [2] - Popular attractions on Douyin included Wansui Mountain Wuxia City, Yuntai Mountain Scenic Area, Chengdu Lantern Festival, Suzhou Yangcheng Lake Paradise, Harbin Ice and Snow World, and others, indicating strong interest in these destinations [2]