元旦三天假期1.42亿人次出游，文旅消费近850亿元

Core Insights - The domestic cultural and tourism market experienced a significant boost during the New Year holiday, with a notable increase in both travel volume and spending [1][8] - The "please 3 days off for 8" holiday arrangement has stimulated travel demand, leading to a rise in long-distance travel and outbound tourism [8][9] Group 1: Travel Volume and Spending - An estimated 590 million people traveled across regions during the New Year holiday, averaging 198 million daily, a 19.5% increase from the previous year [1] - Domestic travel reached 142 million trips, with total spending amounting to 84.789 billion yuan [1] - Railway passenger volume saw a significant increase, with 48.223 million trips over the holiday, a 53.1% year-on-year growth [2] Group 2: Popular Destinations and Activities - Ice and snow tourism led the market, with 40% of the top twenty domestic flight routes being ice tourism-related [2] - Hainan's duty-free shopping surged, with a 156.6% increase in shopping amounts compared to the previous year [4] - Traditional and immersive cultural experiences gained popularity, with non-heritage tourism searches increasing by 85% [5] Group 3: Accommodation Trends - The demand for hotels and traditional accommodations was high, leading to a surge in bookings for nearby homestays, which provided a more personalized experience [6][7] - Bookings for homestays near popular tourist spots like Shanghai Disneyland and Guangzhou's Chimelong Resort increased by 120% and 63% respectively [6] Group 4: Outbound Tourism - Outbound tourism saw a remarkable increase, with hotel bookings covering nearly 3,000 cities globally [9] - Popular themes for outbound travel included island vacations and destinations with visa-free access, with significant growth in bookings for countries like Argentina and Poland [9]