重磅！贵州茅台发力线上直销，接连售罄，3天后有经销商选择跟进促销，每位客户最多订5件飞天茅台，1499元/瓶

Group 1 - The core viewpoint of the news is that Guizhou Moutai is actively transforming its marketing strategy by focusing on direct sales and consumer-centric approaches, aiming to enhance market penetration and streamline distribution channels [2][3][4] - Guizhou Moutai's distributors are launching promotional activities, allowing customers to pre-order limited quantities of the 2026 Flying Moutai at a price of 1499 yuan per bottle, indicating a shift towards direct consumer engagement [1][2] - The company plans to eliminate the traditional distribution model by 2026, emphasizing a market-oriented transformation that includes building an integrated online and offline channel network [2][3] Group 2 - The iMoutai app will start offering various Moutai products, including the core 500ml Flying Moutai, which was previously unavailable on the platform, reflecting a significant change in sales strategy [3][4] - The direct sales channel has shown higher gross margins compared to the distribution channel, suggesting that this shift is part of Moutai's broader strategy to reform its product system [2][4] - Analysts predict that the white liquor industry will see substantial improvement in 2026, with Moutai and a few other leading brands expected to achieve positive growth amidst ongoing market adjustments [6]