Core Insights - The New Year's holiday marks the first holiday period for Hainan Free Trade Port since the implementation of the offshore customs closure, leading to a significant boost in consumer spending [1][3] - The total amount spent on offshore duty-free shopping reached 712 million yuan, reflecting a year-on-year increase of 128.9% [3] Group 1: Consumer Behavior - Various promotional activities were launched by major duty-free operators, including government-linked consumption vouchers, discounts, brand-specific subsidies, and multiple points rewards [3] - New product categories such as micro drones and electronic guitars have become popular among younger consumers [3] Group 2: Sales Performance - From January 1 to 3, the Haikou Customs supervised the sale of 442,000 duty-free items, representing a year-on-year growth of 52.4% [3] - The number of shoppers reached 83,500, marking a year-on-year increase of 60.6% [3]
旅游火热态势叠加离岛免税新政 海南消费市场迎来新年“开门红”
Yang Shi Wang·2026-01-04 11:16