免签“揽客”、体验“留客”，2025年中国入境游热力全开

Core Insights - The article highlights the significant growth in China's inbound tourism market, driven by a series of policy enhancements, particularly the extension of the transit visa exemption to 240 hours, which has led to a substantial increase in foreign visitor numbers and spending [2][3][8] Policy Enhancements - The unified 240-hour transit visa exemption policy has been in effect since December 2024, resulting in 40.6 million foreign visitors by December 2025, a 27.2% increase year-on-year, with a 60.8% increase in those eligible for the exemption [2] - The expansion of the visa exemption list to include 11 additional countries since 2025 has further stimulated inbound tourism, spreading the consumption benefits to border regions [2][3] Inbound Consumption Trends - Hainan has emerged as a benchmark for inbound consumption, with a 59% year-on-year increase in inbound tourists from January to November 2025, particularly from European and American markets [3] - The shift in visitor behavior towards deeper travel experiences is evident, with over 60% of inbound travelers opting for multi-province tours, moving beyond traditional tourist hotspots [3][6] Tax Refund Policies - The optimization of the departure tax refund policy has seen a 285% increase in the number of foreign travelers utilizing the service, with a 98.8% increase in sales and tax refund amounts [5] - The introduction of "immediate refund" services has significantly enhanced the shopping experience for foreign tourists, with over 60% of tax refunds being reinvested into further consumption [5] Technological Integration - The integration of technology in tourism has transformed the consumer experience, with modern tools enhancing communication and engagement for foreign visitors [6][7] - The rise of cultural and experiential tourism is supported by improved payment systems and service upgrades, making it easier for foreign tourists to navigate and enjoy their experiences in China [6][7] Market Potential - China's inbound tourism currently contributes only 0.5% to GDP, indicating a vast potential for growth, estimated in the trillions, as the market continues to evolve [8][9] - The industry is witnessing a shift towards personalized travel experiences, with a notable increase in demand for customized travel packages, particularly among independent travelers [9][10] Strategic Industry Responses - Major travel companies, such as Ctrip, are positioning inbound tourism as a key growth area, with significant increases in bookings and the establishment of dedicated inbound tourism centers [8][9] - The trend towards individualized travel experiences is prompting a transformation in traditional tour operations, with a focus on niche markets and tailored offerings to meet diverse traveler preferences [9][10]