KWEICHOW MOUTAI(SH:600519) Mei Ri Jing Ji Xin Wen·2026-01-04 12:09Core Viewpoint - The launch of the 2026 53% vol 500ml Flying Moutai at a price of 1499 yuan per bottle on the iMoutai platform has generated significant consumer interest, leading to rapid sellouts and discussions about its impact on traditional sales channels and pricing strategies in the market [1][2][11]. Group 1: Sales and Consumer Behavior - The 2026 Flying Moutai sold out quickly on the iMoutai platform, with over 100,000 users purchasing the product within three days of its launch [3]. - Consumers expressed frustration over the difficulty of purchasing the product, with many resorting to traditional stores for availability [6][11]. - A promotional plan by a distributor allowed loyal customers to pre-order the 2026 Flying Moutai at the launch price, with 1000 boxes selling out in just over two hours [10]. Group 2: Pricing and Market Dynamics - The market price for the 2025 Flying Moutai ranges from 1570 to 1680 yuan per bottle, with prices in Shanghai nearing 2000 yuan [10]. - Traditional distributors are uncertain about the future pricing of the 2026 Flying Moutai, with expectations that it will not remain at the iMoutai price of 1499 yuan [8][11]. - The introduction of the official sales channel is expected to impact traditional distributors and potentially stabilize prices in the long term [11][12]. Group 3: Industry Impact - The launch of the 2026 Flying Moutai is seen as a challenge to traditional sales channels and may affect the pricing strategies of competitors like Wuliangye and Luzhou Laojiao [12]. - The overall market for premium liquor is experiencing fluctuations, with prices for other brands remaining stable around 880 yuan per bottle [12].