小米和雷军：总有刁民要害朕？

Core Viewpoint - Xiaomi faces both challenges and opportunities in 2025, with increasing negative sentiment towards the company and its CEO Lei Jun, particularly regarding Xiaomi's automotive ventures [1] Group 1: Response to Negative Sentiment - Lei Jun and Xiaomi's new PR head Xu Jieyun publicly addressed widespread rumors about Xiaomi's cars, claiming that negative narratives are manipulated by a small group using multiple accounts to discredit the brand [3][5] - Lei Jun shared his personal experience of driving from Beijing to Shanghai, emphasizing the impressive range of Xiaomi's vehicles, and criticized the negative portrayal of the company's marketing claims [5] - Xu Jieyun acknowledged the issue of "small print marketing" as an industry norm, admitting it can mislead consumers and promising to improve communication by using clearer messaging [6] Group 2: Legal and Public Relations Strategy - Xiaomi has initiated legal actions against those spreading false information, indicating a commitment to protecting its brand reputation [3][8] - Lei Jun refuted claims of having a 7,000-member legal team, emphasizing the need for constructive criticism rather than baseless attacks [8] Group 3: Comparison with Competitors - The article compares Xiaomi's situation to Tesla, noting that while Tesla faces significant negative press, CEO Elon Musk does not attribute sales declines to external factors like "water armies," instead focusing on product adjustments [10] - The commentary suggests that Xiaomi should avoid falling into the trap of blaming external forces for its challenges and instead focus on improving product quality and public relations [10]