Core Insights - The restaurant industry in Beijing experienced significant revenue growth during the New Year holiday, with many establishments reporting long queues and high customer turnout [1][2][3] Group 1: Performance of Traditional Brands - Traditional brands like Huaitian Group's restaurants, including Tongheju and Tongchun Garden, saw strong demand, with revenue surpassing the previous year's figures during the holiday [2] - The restaurant near Shichahai, Gu Lou Ma Kai, reported over 10% revenue growth on New Year's Day, with all dining rooms fully booked [2] - Classic dishes such as Mao's Braised Pork and Dong'an Chicken were highly popular, leading to long queues at takeaway windows [2] Group 2: Popular Dining Spots - Popular dining areas like Guijie saw a 49% increase in customer traffic for Hu Da restaurant during the holiday, with an average wait time of about 4 hours [3] - The restaurant recorded over 4,800 tables of reservations on New Year's Day, indicating high demand [3] - Spicy cuisine, particularly from brands like Fei Dashi, also thrived, with peak wait times reaching 1,500 tables on New Year's Eve [3] Group 3: Nighttime Consumption Trends - Nighttime dining saw a notable increase, with Haidilao serving over 4.5 million customers nationwide during the holiday [6][10] - The late-night dining trend was particularly strong, with many restaurants experiencing peak hours extending into the early morning [6] - Other hotpot brands like Zizhu and Xiaobai also reported significant revenue growth, with Zizhu's total revenue exceeding 20 million yuan during the holiday [10] Group 4: Preparations for Upcoming Festivals - Many restaurants are now focusing on the upcoming Spring Festival, with traditional brands fully booked for New Year's Eve dinners [11] - Several brands have launched "home delivery" New Year's Eve meal boxes, with significant pre-orders already recorded [11] - The variety of meal boxes offered has expanded, catering to different family sizes and preferences, indicating a shift towards convenience in festive dining [11]