AI漫剧横扫短剧圈,但其实赚到钱的没几个
3 6 Ke·2026-01-04 12:25

Core Insights - The rise of AI-driven "manga dramas" is transforming the industry, with production costs significantly lower than traditional short dramas, making it an attractive option for creators [1][4] - Despite the rapid growth in the number of manga dramas, the profitability for creators remains unclear, with many relying on platform revenue sharing rather than direct consumer payments [4][6] - The industry is experiencing a shift as audiences grow tired of traditional short dramas, leading to increased interest in AI manga dramas, which can offer more diverse storytelling at lower costs [3][5] Industry Trends - The market for manga dramas has seen a dramatic increase, with over 3,000 new works launched in the past six months, representing a 603% growth [1][6] - The average production cost for a manga drama is between 10,000 to 15,000 yuan for a 100-episode series, significantly lower than traditional short dramas [1] - The overall market size for manga dramas is projected to exceed 20 billion yuan by 2025 [1] Audience Engagement - The audience's fatigue with traditional short dramas has prompted a search for new formats, with AI manga dramas emerging as a solution to provide fresh content [3][9] - Current monetization strategies heavily rely on advertising, with 71% of revenue coming from ad monetization, while in-app purchases account for only 26% [3] Production Challenges - Many creators are struggling to generate profits, with reports indicating that most income is derived from platform traffic sharing rather than direct sales [4][5] - The industry is still in a phase of quantity over quality, with many productions focusing on volume rather than developing standout hits [7][10] Future Outlook - The integration of AI technology is expected to enhance production efficiency, allowing for a "one-person crew" model that can streamline the creation process [5][8] - Despite current challenges, there is optimism about the potential for growth in the manga drama sector, particularly as it revitalizes previously overlooked IPs and engages a younger audience [8][10]

AI漫剧横扫短剧圈,但其实赚到钱的没几个 - Reportify