Sou Hu Cai Jing·2026-01-04 12:29Group 1 - The core consumer group for the ice and snow season in 2024-2025 is predominantly young adults, accounting for 55.81% of the consumer base, while the younger demographic represents 14.65% but shows the highest growth rate of 31.80% year-on-year [1] - A significant portion of skiers, 65%, prefer to ski with friends, and 52% enjoy skiing with family or relatives, indicating a strong social aspect to the activity [3] Group 2 - The development of China's ice and snow equipment industry has evolved through three phases from 2016 to 2025: the foundational phase (2016-2018), the guiding upgrade phase (2019-2022), and the supportive encouragement phase (2023-2025) [6] - The policy document titled "Opinions on Stimulating the Vitality of the Ice and Snow Economy through High-Quality Development of Ice and Snow Sports" aims for the total scale of the ice and snow economy to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, emphasizing the importance of ice and snow consumption in driving domestic demand [8]