小鹏副总裁突然离职，最新情况来了！

Core Viewpoint - The recent executive changes at XPeng Motors, particularly the departure of Vice President Chen Yonghai, have sparked discussions in the new energy vehicle sector, indicating a shift in the company's strategic direction as it prepares for a new phase of development [2][24]. Company Summary - Chen Yonghai, who had a long-standing relationship with CEO He Xiaopeng, joined XPeng in January 2022 to help restructure the product system after a challenging start [5][27]. - Under Chen's leadership, the product center grew from a small team to a professional workforce of 300-400, establishing a comprehensive process from product definition to implementation [7][28]. - XPeng's revenue surpassed 20 billion yuan for the first time in Q3 2025, with a gross margin of 20% and a significant reduction in net loss to 380 million yuan, nearing breakeven [7][29]. - The company aims to stabilize profitability as a core objective amid intense market competition [8][29]. - Wang Fengying, who has a strong background in the automotive industry, has temporarily taken over the product center, focusing on core models and cost control [10][33]. Industry Summary - The automotive industry is undergoing significant organizational restructuring, with key executive changes occurring frequently; in 2025, there were 327 notable executive shifts [15][36]. - The competitive landscape is shifting from technological breakthroughs to operational efficiency and profitability, necessitating adjustments in organizational structures to meet new competitive demands [38][39]. - The upcoming reduction in new energy vehicle purchase tax incentives will shift market dynamics from policy-driven to product-driven competition, intensifying rivalry in the 200,000-300,000 yuan price range [20][41]. - The recent executive changes at XPeng reflect a broader trend in the industry, emphasizing the importance of organizational capability over reliance on individual executives [22][43].