Group 1 - The national consumer market is experiencing a surge in activity during the New Year holiday, with new scenarios and business formats emerging, driven by demand that enhances supply quality and market vitality [1] - Major shopping districts are launching new offerings to attract consumers, with Wuhan's first park-style complex seeing over 120,000 visitors on New Year's Day, and Shenzhen Bay New District opening with nearly 40 flagship stores, contributing to significant consumer traffic [3] - The Ministry of Commerce reported a 2.8% increase in catering consumption during the holiday, with daily foot traffic and sales in 78 key pedestrian streets and business districts rising by 5.9% and 4.9% respectively compared to New Year's Day 2025 [3] Group 2 - Cross-industry integration is accelerating the iteration of new scenarios, expanding service consumption spaces, as seen in Hunan's themed activities engaging fans and teams, and Xinjiang's immersive cultural experiences for tourists [5] - New consumer demands are leading to trends in supply, with innovations in winter sports equipment rental and real-time monitoring systems in Hebei, and the integration of robotics and AI in consumer scenarios in Jiangsu, enhancing the shopping experience [7] - Sales of smart health devices and wearable technology increased by over 20% and 15% respectively, while sales of first-class energy-efficient appliances grew by more than 10% during the holiday [7]
假期消费市场热潮涌动 需求牵引供给提质升级
Yang Shi Wang·2026-01-04 12:30